The iconic collectibles brand expands its two-decade partnership with Warner Bros. Discovery and is already working on wands for the new series.

A partnership built over two decades

For over twenty years, The Noble Collection has been the go-to name for Harry Potter collectors. From the wand replicas lining the shelves of fans worldwide to the finely crafted sculptures and jewelry that bring the Wizarding World to life, the brand has become inseparable from the franchise itself. And now, it’s making its boldest move yet.

The Noble Collection has just announced a major global, multi-year agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP), one that not only renews its existing Harry Potter film license, but adds something entirely new to its portfolio: official licensing rights for the upcoming HBO Original Harry Potter series, set to debut this Christmas.

The Noble Collection joins the new series

This is a big deal. It means that when the new series arrives, The Noble Collection won’t just be a relic of the films, it will be the destination for collector-focused merchandise tied to the new show. Think prop replicas, collector plush, chess sets, jewelry, stationery and, of course, wand replicas. Each wand in the new lineup will be designed to accurately reflect the character designs and styling introduced in the HBO series, a fresh take that purists and newcomers alike will want to get their hands on.

Julian Montoya, president of The Noble Collection, summed it up well: expanding the partnership to include the new series is a testament to just how deep and enduring the relationship between the brand and the franchise truly is.

On Warner Bros. Discovery’s side, Robert Oberschelp, president of WBDGCP, emphasized that The Noble Collection’s unmatched craftsmanship and understanding of what collectors value make them the ideal partner to bridge the legacy of the films with the excitement of what’s coming.

“The Noble Collection has been an exceptional partner in bringing the Harry Potter universe to life for fans around the world for more than two decades. As we usher in a new era of ‘Harry Potter’ with the upcoming HBO Original series, we’re proud to expand this longstanding relationship. Their unmatched craftsmanship, attention to detail and deep understanding of what collector’s value make The Noble Collection an ideal partner to translate both the legacy of the films and the excitement of the new series into truly special products for fans globally”

As for the film side of things: nothing changes. Fans can expect The Noble Collection to continue expanding its film-inspired range: wand replicas, sculptures, jewelry, home décor, stationery and more, distributed across North America, Europe and beyond, with new additions planned in the coming years.

For those of us who grew up with these stories (and who still keep a wand on the desk) this news is nothing short of exciting. A new era of Harry Potter is coming, and The Noble Collection will be there to make sure we can hold a piece of it in our hands.

Products tied to the HBO Original series are expected to roll out ahead of and alongside the show’s debut later this year.